How We Built Our Homepage Form Using FormExpert
We practice what we preach. Here's exactly how we used our own platform to create the lead qualification quiz you just saw on our homepage — and how you can do the same.
The 3-Step Process We Used
From strategy to live form in under 10 minutes
Define Your Strategy
Identify Your Goals
We wanted to qualify leads and route them to the right pricing tier
Map User Journeys
Startup founders → Free plan, Agencies → Enterprise, etc.
Plan Your Questions
5 strategic questions covering role, goals, volume, and needs
💡 Pro Tip:
Start with your end goal and work backwards to design questions that naturally lead users there.
Build in FormExpert
Create Assessment Form
Used the visual form builder — no coding required
Configure Scoring
Set up pathways and conditional logic for smart routing
Add Redirects
Automatic routing to Free, Pro, or Enterprise sign-up pages
Build Time: 5 minutes
The drag-and-drop builder made it incredibly fast to set up complex logic.
Embed & Launch
Get Embed Code
One-click copy of the iframe embed code
Paste on Homepage
Dropped it right into our React component
Go Live
Instantly working with full analytics and lead capture
🚀 Result:
35% higher conversion rate compared to our old generic sign-up button.
The Actual Code We Used
Seriously, this is all it took to embed our form
No complex JavaScript, no API integrations, no styling headaches.
Build Your Own in 5 MinutesThe Results Speak for Themselves
Why we'll never go back to generic sign-up forms
The Secret? We Actually Use Our Own Product
Most SaaS companies just describe what their product does. We show you by using it ourselves. That's the kind of authenticity that converts visitors into customers.
Ready to Build Your Own?
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Setup in Minutes
Like we just showed you